Where did the idea for Stakd come from?

I had a tradie mate who was going out on his own and knew I had a background in graphic design and marketing.
He asked me to create a logo, business cards, t-shirts, etc to help him in the early stages of starting his business.
As I was gathering inspiration for the job and finding print suppliers, it became glaringly obvious the unbelievable amount of bad work out there.
I quite literally had a light bulb moment, realising I could do something to solve this.

What does 'Stakd' mean?

Well, it's a made up word haha. Which in the marketing world is favoured.
I specifically wanted something that didn't have an obvious meaning as I knew I wanted to offer a broad range of services and didn't want to pigeonhole myself or have to change the name if I went in a different direction with the business.

I was also playing soccer at the time in Perth and would often hear the term 'they've stacked their team'. Which meant they'd brought down higher level players to give them an advantage.
I thought this was a pretty cool metaphor. I'm stacking people's businesses with high-quality work and assets that will also give them an advantage in the field.

And, the domain name was only available with the spelling 'Stakd' haha.

What's been your favourite moment in business so far?

Honestly, every time somebody tells me we nailed a brief that they couldn't even explain to another designer. Or when they're so surprised and stoked at how much they can get sorted talking with one singular person. It's so incredibly validating. I am reminded every day why Stakd needs to exist.

Maybe if you ask me next year I'll have a wildly exciting award I have won or got onto Shark Tank or something haha. But for now, it's the every day wins that keep me jumping out of bed in the morning.